Marketing + Communication Emporia State Brand Materials + Media Kit
Official ESU colors, logos and templates
Consistent and correct usage of Emporia State University’s brand builds recognition and strengthens our visual identity. It also reflects the character of our university and communicates its standards of quality.
The ability to build and project an effective brand is essential to successful recruiting, fundraising and marketing. For marketing materials used externally to the university, please consult with Marketing + Communication by contacting your marketing director or mmr@emporia.edu.
For internal documents, use the resources on this page to complete your designs.
Official marks + color palette
Wordmark
Within the download is a convenient single zip file format. Contents of the zip file include eps, png, jpg, and pdf file formats in approved color formats.
Corky
Within the download is a convenient zip file which consists of jpg versions of Corky facing right and one of Corky facing left.
Power E
Contents of the zip file include eps, png, jpg, and pdf file formats in approved color formats.
COLOR
Official school colors are black and gold.
GOLD
- Pantone Matching System number 132.
- CMYK formula 0C/28M/100Y/30K.
- Hex color code #bb8d0a.
Brand Guidelines
Student-athletes, name, image, likeness
University Marketing + Communication Name, Image, Likeness Guidelines
ATHLETIC BRANDING
Email, PowerPoint + Zoom
Email Signature Template
Copy and paste the text and image below into the signature field in email systems.
John Doe
Assistant Director
Marketing + Communication
Emporia State University
620.341.XXXX
www.emporia.edu
Create Designs, Forms and QR Codes
QR Codes
Due to cybersecurity concerns, all QR codes must be made by Marketing + Communication or IT. Use the form on Hornet Promote to create a secure ESU QR code.
Forms
Forms that collect secure information such as names, addresses, etc. must be created by marketing. To request a form, please XXX.
Internal Designs
To create designs for internal purposes only, such as staff meetings, program socials, etc. use Adobe Express. Similar to Canva, this Adobe-based program can be accessed using your ESU Hornet Login. Use ESU brand assets, such as colors and fonts in Adobe Express by emailing romeara@emporia.edu.