Bachelor of Science in Business, Business Administration – Marketing Communication Concentration
Level up your marketing skills
Business Administration – Marketing Communication Concentration
In this program, you will explore strategies used by a company or individuals to reach their target market through various types of communication. Marketing communications is the “promotion” part of the “marketing mix” or the “four P’s”: price, place, promotion, and product.
So many possibilities
A marketing communication degree equips you with a versatile skillset, so you'll be prepared to work in public relations, human relations, advertising, media planning, web planning and more!
See complete degree requirements for Marketing Communication.
Get more from your degree
The School of Business is committed to letting you learn through hands-on experiences, like research opportunities, competitions and student organizations. Not to mention, faculty and alumni mentorship programs offer guidance and opportunities to connect with people in your field. Learn more about classes and courses in this degree.
You have support
The BizHornet Center, located on the first floor of Cremer Hall, room 128, organizes and supports a wide array of student services including advising; student organizations and honor societies; scholarships; student activities, competitions and celebrations; mentor program; and other campus information.