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Bachelor of Arts, Communication

Level up your communication skills

Bachelor of Arts, Communication

The Bachelor of Arts in communication is a broad, liberal arts experience that also provides an introduction to major aspects of communication theory and practice. Students pursuing the BA in communication are required to complete 36 hours of communication coursework, including 21 hours of communication core classes, and 15 hours in a concentration. Students completing a BA also are required to take 12 hours in a second program of study. See complete degree requirements for Bachelor of Arts, Communication.

What you can do with this degree

The BA degree is appropriate for those interested in careers in corporate communication, public relations, management, sales, communication media, social media strategy, strategic communication, human resources and public service or going on to graduate or law school.  

Students choose their concentration:

Leadership Communication

Students will examine theories and develops skills that allow them to practice leadership. Course offerings expose students to leadership in diverse settings, group experiences, and conflict management.

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Organizational Communication

Students examine theories and develop communication skills that will enable them to become proficient in accomplishing organizational goals with others. Course offerings expose students to techniques for training and developing employees, methods for managing conflict, and strategies for promoting effective communication in organizations.

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Public Relations

Students learn to balance communication theory, research, and application to prepare to manage public relations programs of public and private organizations. Course offerings emphasize writing, critical thinking, creative problem solving, plan implementation and evaluation.

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Students focus on the now, the emerging and the upcoming so that they can be prepared for what’s next. This concentration will take a deep dive into topics in communication and technology, including ethics, user experience, innovation and collaboration.

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Communication, Public Dialogue & Advocacy concentration

Students will enhance their communication skills in order to facilitate public dialogue and advocacy and encourage deliberation on communication challenges facing diverse political, societal, and cultural communities.

Visit the Public Dialogue & Advocacy concentration page

Students smiling at commencement

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