The Bachelor of Arts in communication is a broad, liberal arts experience that also provides an introduction to major aspects of communication theory and practice. Students pursuing the BA in communication are required to complete 36 hours of communication coursework, including 21 hours of communication core classes, and 15 hours in a concentration. Students completing a BA also are required to take 12 hours in a second program of study. See complete degree requirements for Bachelor of Arts, Communication.

What you can do with this degree

Prepares students to contribute to a variety of evolving positions related to social media and content creation, project management, user experience, design and innovation, and entrepreneurship. Students explore communication theory and practice related to emerging technologies and their implications for relationships, organizations, and society. Students gain skills in design thinking, ethical reasoning, data collection and analysis, and leadership and collaboration. Course offerings expose students to critical conversations on the relationship between communication and emerging technologies.

• Communication Designer
• Creative Strategist
• Data Analyst
• Digital Content Creator/Manager
• Consultant
• Entrepreneur
• Online Community Manager
• Partnership Developer/Manager
• Producer
• Project/Product Manager
• Sales Manager
• Social Media Strategist/Director
• Team Lead
• User Experience Researcher

Degree Requirements

See complete degree requirements.