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Integrated Marketing Communication Minor

Integrated Marketing Communication Minor

Program description

Provides strategies used by a company or individual to reach their target market through various types of communication. Marketing communications is the “promotion” part of the “marketing mix” or the “four P’s”: price, place, promotion, and product.

What can you do with this minor?

A minor in Integrated Marketing Communication will prepare students for a wide range of careers in the marketing profession including advertising companies, non-profits and for-profit businesses. This provides strategies used by a company or individual to reach their target market through various types of communication. Marketing communications is the “promotion” part of the “marketing mix” or the “four P’s”: price, place, promotion, and product.

Degree requirements

See complete degree requirements for a minor in Marketing Communication.

Program Resources

The BizHornet Center is a hub for business students that provides multiple student services throughout the year. The center is located on the first floor of Cremer Hall, room 128. The BizHornet Center organizes and supports a wide array of student services, including advising; student organizations and honor societies; scholarships; student activities, competitions, and celebrations; mentor program; and other campus information.


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Apply to Emporia State University and minor in Integrated Marketing Communication.


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Address + Location

Campus Box 4039
Cremer Hall 128
Emporia, KS 66801