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Program description

The business world has so many methods for collecting data—interviews, focus groups, documents, records. What we need now are skilled treasure hunters; someone to come and read the data, to transform the numbers into usable information—to give meaning to the data and put that meaning to use. Learn how to answer specific questions with laser-like focus with our Business Data Analytics program, identify past patterns to predict the future, or uncover patterns that offer insight.

What can you do with this degree?

The Bachelor of Science in Business, Business Data Analytics (BDA) is an application-based program that will provide students with a broad education in business analytics, including data acquisition, big data analytics, data management, data transformation, data analysis and data presentation. Students will explore artificial intelligence (AI), cloud computing and cloud infrastructure.

The ubiquitousness of data demands for highly skilled and technical personnel who can conceive ways to analyze data to support competitive business decisions. In this program, students learn to deal with the growing amount of data from a variety of areas and transform into usable information for the use in business decision-making.

The program provides conceptual and hands-on training in database concepts, data mining, data query, data processing, statistical analysis and forecasting. Students gain valuable skills in data management technologies and data analyzing techniques for descriptive, prescriptive, and predictive analytics involving high volumes of structured and unstructured data. In addition, students learn to deal with big data sets originating in a variety of disciplines which require specialized techniques to store, manage and transform big data into usable information for making timely business decisions, intelligent managerial decisions and data-driven decision making.

Degree requirements

See complete degree requirements for Business Data Analytics.

Program Resources

The BizHornet Center is a hub for business students that provides multiple student services throughout the year. The center is located on the first floor of Cremer Hall, room 128. The BizHornet Center organizes and supports a wide array of student services, including advising; student organizations and honor societies; scholarships; student activities, competitions, and celebrations; mentor program; and other campus information.

Meet ESU - Dr. Will Senn, School of Business

Dr. Senn is an assistant professor in the Information Systems Department. In this video, he discusses what students will learn in the Business Data Analytics program.

Video runtime: 2 minutes, 39 seconds