Bachelor of Science in Business, Business Administration – Marketing Communication Concentration
Business Administration – Marketing Communication Concentration
Provides strategies used by a company or individual to reach their target market through various types of communication. Marketing communications is the “promotion” part of the “marketing mix” or the “four P’s”: price, place, promotion, and product.
What can you do with this degree?
A marketing communication degree equips you with a versatile skillset, so you'll be prepared to work in public relations, human relations, advertising, media planning, web planning and more!
See complete degree requirements for Marketing Communication.
The BizHornet Center is a hub for business students that provides multiple student services throughout the year. The center is located on the first floor of Cremer Hall, room 128. The BizHornet Center organizes and supports a wide array of student services, including advising; student organizations and honor societies; scholarships; student activities, competitions, and celebrations; mentor program; and other campus information.