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Bachelor of Science in Business, Business Administration – Marketing Communication Concentration

Business Administration – Marketing Communication Concentration

Program description

Provides strategies used by a company or individual to reach their target market through various types of communication. Marketing communications is the “promotion” part of the “marketing mix” or the “four P’s”: price, place, promotion, and product.

What can you do with this degree?

A marketing communication degree equips you with a versatile skillset, so you'll be prepared to work in public relations, human relations, advertising, media planning, web planning and more!

Degree requirements

See complete degree requirements for Marketing Communication.

Program Resources:

The BizHornet Center is a hub for business students that provides multiple student services throughout the year. The center is located on the first floor of Cremer Hall, room 128. The BizHornet Center organizes and supports a wide array of student services, including advising; student organizations and honor societies; scholarships; student activities, competitions, and celebrations; mentor program; and other campus information.


BizHornet Center

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Facebook: @ESU.Business

Twitter: @BizHornet1

Instagram: @BizHornet


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Apply to Emporia State University and study Marketing Communication.


Contact Us

Phone + Email

Address + Location

Campus Box 4039
Cremer Hall 128
Emporia, KS 66801