(Prerequisites, MK 301 and senior standing.) Decision-making activities of marketing executives in product planning, market analysis and consumer selection, promotion, sales force management, pricing, and distribution channels. Emphasis is placed on the growing fields of international marketing, new quantitative tools, and behavioral science contributions. Students must earn a minimum of a "C" grade in MK 464 to fulfill major/minor requirements. MK 464 is the marketing major capstone course and is recommended to be taken in the final semester.