(Prerequisite, MK 301.) This course integrates the problems and concerns of a services marketing network and will be of interest to students of both product and services marketing. Most product offerings have services that add value and must be marketed and managed in a different way than products. The course content is applied to the service marketer?s context, and each student has the opportunity to assist the service marketer and the service marketer helps the student understand the ?real world? issue.