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Graphic Identity Standards Guide

The official wordmark provides a visual representation of Emporia State University. Consistent and correct use creates a visual identity that builds recognition for the university and strengthens brand development. A strong visual identity — one which projects a clear, consistent, and easily remembered image — reflects the character of the university and provides a sense of high standards of quality. The ability to build and project an effective brand is essential to successful recruiting, fundraising, and marketing.

Used correctly, consistently, and in its entirety, the wordmark will continue to strengthen our identity and differentiate us from other colleges and universities.

The standards described on these pages have been developed to assist the campus community use the official wordmark, and other identifying symbols appropriately. Consistent use of these approved identifying symbols correctly identifies Emporia State University and its mission to the public, and promotes brand development. It is the responsibility of all those who communicate with the university’s varied constituencies to adhere to the guidelines.

The following guidelines provide a standardized format for the logo, seal, and signature as they are used in materials.