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Bachelor of Arts, Communication

Bachelor of Arts, Communication

Program description

The Bachelor of Arts in communication is a broad, liberal arts experience that also provides an introduction to major aspects of communication theory and practice. Students pursuing the BA in communication are required to complete 33 hours of communication coursework, including 18 hours of communication core classes, and 15 hours in a concentration. Students completing a BA also are required to take 12 hours in a second program of study.

What you can do with this degree

The BA degree is appropriate for those interested in graduate school in communication, law school, or related occupational areas such as human resources, public relations, management, sales, communication media, the ministry, and public service.

Students choose their concentration from six possible options:

Critical and Cultural Communication

Students explore the rhetorical or persuasive interpretation of communication in political, societal, and cultural contexts. Course offerings promote critical reflection on subjects such as, but not limited to, class, race, ethnicity, gender, sexuality, the public sphere, and politics.

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Leadership Communication

Students will examine theories and develops skills that allow them to practice leadership. Course offerings expose students to leadership in diverse settings, group experiences, and conflict management.

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Organizational Communication

Students examine theories and develop communication skills that will enable them to become proficient in accomplishing organizational goals with others. Course offerings expose students to techniques for training and developing employees, methods for managing conflict, and strategies for promoting effective communication in organizations.

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Public Relations

Students learn to balance communication theory, research, and application to prepare to manage public relations programs of public and private organizations. Course offerings emphasize writing, critical thinking, creative problem solving, plan implementation and evaluation.

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Relational Communication

Students explore theory and practice related to improving an individual’s success in social interactions. Course offerings emphasize social relationship interdependency, gendered and intercultural communication, and nonverbal communication.

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Students focus on the now, the emerging and the upcoming so that they can be prepared for what’s next. This concentration will take a deep dive into topics in communication and technology, including ethics, user experience, innovation and collaboration.

Visit the Communication, Emerging Technology and Society Page

Degree requirements

For complete degree requirements, follow this link.

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