Communication, Public Relations
Public Relations Concentration
Students learn to balance communication theory, research, and application to prepare to manage public relations programs of public and private organizations. Course offerings emphasize writing, critical thinking, creative problem solving, plan implementation and evaluation.
The Bachelor of Arts in communication is a broad, liberal arts experience that also provides an introduction to major aspects of communication theory and practice. Students pursuing the BA in communication are required to complete 33 hours of communication coursework, including 18 hours of communication core classes, and 15 hours in a concentration. Students completing a BA also are required to take 12 hours in a second program of study.
What you can do with this degree?
The Public Relations concentration prepares students to meet organizational goals by managing relationships between the organization and its constituencies using communication techniques to share information, while building understanding, credibility, and trust. This concentration balances communication theory, research and application to prepare students to individually contribute or manage public relations programs of public and private organizations in business, social or political arenas. The curriculum emphasizes writing, critical thinking, creative problem solving, implementation, and evaluation.
1 Kellogg Circle
Campus Box 4033
Emporia, KS 66801