Poor 4

Fair 6

Good 8

Excel. 10

1

Appearance of the presenters: Business Dress?

2

Quality of the oral presentation. Were points made clearly and concisely?

3

Quality of the visual aids used. Were they clear and easy to understand? (0 aids, 0 pts)

4

Case Summary: Logic, fit within resources available to firm?

5

Situation Analysis: Did the presentation account for the major internal and external situational factors?

6

SWOT Analysis: Were the major aspects presented? (Numerical analysis?)

7

Marketing Goals & Objectives

8

Marketing Strategies & Tactics

9

Marketing Implementation

10

Evaluation, control, Overall value to the firm’s future?

Total ________________pts.