Web Strategy

The Office of Web Development's mission is to provide a continuous process of promotion and enhancement of the University's image on and off campus through the Web.

We create, develop, and maintain the Emproria State University Web site and other campus-related Web pages/sites. Also, we provide consulting, training and marketing of Web/Internet services, applications and experience to the internal and external constituencies encompassing Emporia University.

Our Goals

Accessibility
The ESU Web site is and will remain accessible to anyone, regardless of any disability they may have or any level of technology they might possess. We work within the laws set by the government, industry standards set by the World Wide Web Consortium, and policies and standards specifically created for the ESU Web site to ensure anyone can visit the ESU Web site anytime.
Collaboration, Teamwork & Synergy
We work together with all offices, programs, and individuals, centralizing information for use in all areas of the site as appropriate. Each project is a collaborative effort, involving our staff and staff and faculty from each department sharing ideas and contributing to the final product, making each section of our site unique, while fitting into the whole University site.
Customer Service
We want every office, every faculty member, every student, and every administrator to be not merely satisfied, but delighted to work with our staff.
Culture
The Web Development Office consists of dedicated, service-oriented staff who strive for excellence. The quality of the ESU Web site is our primary concern. We are here to answer questions, listen to ideas, and make ESU's Web site the best it can be. Not just technical experts, we participate actively in and care deeply about ESU and its community.
Feedback
The ESU Web site gives our staff a unique, holistic perspective on the University, and we are constantly seeking and implementing new ideas contributed not just by members of the ESU Community, but those we receive from members of the Internet community, as well.
Focus
We are constantly looking for ways to improve our services and create new web-based capabilities for students, faculty and staff, prospective students, alumni, and friends of the University. We examine trends, not just at other universities, but on the Web in general, and look at how we can offer even better services and features.
Strategic Vision
We keep up with the latest technologies and techniques and determine the appropriate times and places in which to implement them. We plan both short- and long-term projects to add to and improve the entire ESU Web site, including many services it offers. We design pages to be extensible, as well.

Design Philosophy

ESU's Web site serves not only is it our internal information system, but also as our most important marketing tool. Because of this, it is important to synchronize the look and feel of the site with the design and message portrayed in other marketing materials. No matter which of our pages you're looking at, you should get the distinct feeling that you're at ESU. Our primary design goals are:

To ensure that the ESU Web site is available to all users, regardless of their level of technology or disability.
To produce clean, uncluttered, designs with clear, consistent navigational aids, even across departments.
To ensure that ESU's brand and message are clearly conveyed.
To choose appropriate technologies for the job at hand. Sometimes the latest technology doesn't work on all browsers or prevents a blind or colorblind visitor from getting important information from our site.