Ph.D. in Information Studies, Åbo Akademi University, Finland
Information and Knowledge Management
Information Marketing & Branding
Innovation and Entrepreneurship
Scholarly and Professional Activities
Program Coordinator, Association for Information Science & Technology SIG ED
Chair-elect, Association for Information Science & Technology Knowledge Management SIG
External Review Panelist Pool Member, American Library Association Accreditation of Library and Information Science schools
Faculty Research and Creativity Committee, Emporia State University (2010-2013)
Singh, R. (2014). Engaging your library community through effective brand advocacy: STEPPS to success. Feliciter, 60(3).
Singh, R. (2013). Collaboration in the cloud: Role of interaction and online collaborative tools in enhancing knowledge creation in virtual environments. Journal of Information and Knowledge Management, 12(4), 1350030-1-12.
Singh, R., & Ovsak, A. (2013). Library experience matters! Touchpoints to community engagement. Journal of Library Administration, 53(5/6), 344-358.
Singh, R. (2013). A more holistic approach: Strategic engagement. Information Outlook, 17(1), 17-19.
Singh, R. (2013). Effective use of social media marketing for customer engagement in information organizations. In D.K. Gupta, C. Koontz & A. Massisimo (Eds.), Marketing Library and Information Services – II (pp. 361-371), Berlin: De Gruyter Saur.
Singh, R. (2012). Three’s company: Leadership in the three spheres of strategic influence. Feliciter, 58(5), 24-26.
Singh, R. (2011). How tangible your library is in digital environment? Implications of social media marketing in reinventing communities’ library experiences. Proceedings of the IFLA Conference on Marketing Libraries in a Web 2.0 World, Aug 7-8, 2010, Stockholm, Sweden, 97- 108.
Singh, R. (2011). Re-branding academic libraries in an experience culture. Proceedings of the KLA-CULS Fall Conference on Originate, Create, Renovate, and Innovate: Leading Revolution in the Academic Library. October 14-15, 2010. Emporia State University, USA, 91-95.
Singh, R., & Ballester, Y. (2010).Making the connection: Using synchronous meetings to create a more meaningful online learning experience for students. Proceedings of the EDULEARN 10 on International Conference on Education and New Learning Technologies, Jul 5-7, 2010, Barcelona, Spain, 5550-5558.
Singh, R. (2009). Does your library have a marketing culture? Implications for service providers. Library Management, 30(3), 117-137.
Singh, R. (2009). Does your library have an attitude problem towards ‘marketing’? Revealing inter-relationship between marketing attitudes and behavior. The Journal of Academic Librarianship, 35(1), 25-32.
Singh, R. (2009). Mind the gap: Unlocking the relationship between market orientation and service performance. Library Review, 58(1), 28-43.
Singh, R. (2009). Exploring the connection between marketing knowledge and behavior of library and information science professionals. Library Leadership & Management, 23(3), 113-122.
Singh, R. (2008). Le marketing relationnel pour les services de documentation: l’approche scandinave. Documentaliste Sciences de l’information, 45(1), 60-63. Reprinted.
Singh, R. (2007). Developing a marketing culture in libraries. Feliciter, 53(3), 145-147.
Singh, R. (2006). Understanding marketing culture in Finnish libraries. In DK Gupta, C. Koontz, A. Massisimo, & R. Savard (Eds), Marketing Library and Information Perspectives (pp. 64-72), Munchen: KG Saur. An IFLA Publication.
Singh, R. (2005). Marketing culture of Finnish research libraries: Implications for customer satisfaction. Informaatiotutkimus, Finnish Journal of Information Studies, 24(4), 82-90.
Singh, R. (2005). Marketing culture of Finnish research libraries: An analysis of marketing attitude, knowledge and behaviour. Åbo: Åbo Akademi University Press, 285.
Singh, R. (2004). Branding in library and information context: The role of marketing culture. Information Services & Use, 24, 93-98.
Singh, R. (2003). Developing marketing relationship with customers: A Scandinavian perspective. Library Management, 24(1&2), 34-43.
Singh, R., & Ginman, M. (2002).Challenges and issues in the application of marketing principles in LIS environment: An experience. Tidskrift för Dokumentation, The Nordic Journal of Documentation, 57(4), 79-87.
Selected Invited Presentations
Singh, R. (2013). Leading change in libraries with strategic thinking and stick-to-itiveness. Alaska Library Association Annual Conference, Mar 21-24, 2013, Valdez, AK, USA.
Singh, R. (2013). Library image and Branding: Touchpoints to community engagement. Alaska Library Association Annual Conference, Mar 21-24, 2103, Valdez, AK, USA.
Singh, R. (2010). Search for tomorrow: Branding in libraries for a better future. Research Seminar Salt Lake City Library. November 13, 2010, Salt Lake City, UT, USA.
Singh, R. (2010). Kansas libraries’ experience improvement program: A research proposal for understanding branding capacity, behavior, and impact in their communities. Research Seminar, SCKLS, June 15, 2010, Hutchinson, KS, USA.
Selected Conference Presentations
Singh, R. (2013). Library Branding: From public service to community hotspot. 2013 Kansas Library Association Conference, Oct 9-11, Topeka, KS, USA.
Singh, R. (2013). Tapping into emotions: Strategies for reinventing libraries. 2013 Kansas Library Association Conference, Oct 9-11, Topeka, KS, USA.
Singh, R., Warner, L., & Heupel, C. (2013). Workplace motivators: Carrot and stick won’t cut it! Research and Creativity Day, Emporia State University, May 2, Emporia, KS, USA. (Poster presentation.)
Singh, R. Warner, L. & Heupel, C. (2013). Beyond carrots and sticks: What really engages library employees. 2013 Kansas Library Association Conference, Oct 9-11, Topeka, KS, USA.
Singh, R., & Ballester, Y. (2013). Rethinking online discussion: Instructional strategies for engaging students. 2013 EDUCAUSE West/Southwest Regional Conference, Feb 12-14, Austin, TX, USA.
Singh, R. (2012). Strategic leadership in the new information landscape. Library 2.012 Worldwide Virtual Conference, Oct 3-5 library2012.com.
Singh, R., & Ballester, Y. (2012). In sync with students: Strategies for enhancing learning with synchronous online sessions. 2012 EDUCAUSE Learning Initiative (ELI), Feb 13-15, Austin, TX, USA.
Singh, R., & Ballester, Y. (2011). Do online collaborative tools foster knowledge sharing within virtual teams? CCUMC 2011 Annual Conference on Leadership in Media and Academic Technology, South Texas College, South Padre Island, Oct 5-9, 2011, TX, USA.
Singh, R., & Ovsak, A. (2011). Addressing the total customer experience: The impact of branding in shaping tomorrow's libraries. Missouri Library Association 2011 Annual Conference on Envisioning Tomorrow, Oct 5-7, 2011, Kansas City, MO, USA.
Singh, R., & Ovsak, A. (2011). Managing customer’s library experience matters! Mapping libraries’ branding capacity, behavior and impact in their communities. ALISE 2011 Annual Conference on Competitiveness & Innovation. Jan 4-7, San Diego, CA, USA. (Poster presentation.)
Singh, R. (2011). Critical success factors in elevating students’ learning experience in synchronous online environments. Ninth Annual EDUCAUSE Midwest Regional Conference on Empowering Today’s Students for Tomorrow’s World. March 14-16, 2011, Chicago. IL, USA.
Singh, R. (2010). Time for a change: Playing the brand game to engage academic library customers. ACRL Oregon and Washington Fall 2010 Conference on If We Knew Today What We’ll Know Tomorrow: Future Thinking for Academic Libraries. Oct 28-29, 2010, Portland, OR, USA.
Singh, R., & Ovsak, A. (2010). Reaching out, building bonds: Uncovering the brand value and image of academic libraries. KLA-CULS Fall Conference on Originate, Create, Renovate, and Innovate: Leading Revolution in the Academic Library. October 14-15, Emporia State University, Emporia, KS, USA. (Poster presentation.)
Singh, R. (2010). How tangible your library is in digital environment? Implications of social media marketing in reinventing communities’ library experiences. IFLA 2010 Satellite Meeting on Marketing libraries in a Web 2.0 World, Aug 7-8, 2010, Stockholm, Sweden.
Singh, R., & Ballester, Y. (2010). Traversing the great divide: Using Adobe Connect to create a more meaningful online learning experience for SLIM students. E-Learning Institute, Emporia State University May 25-26, 2010, Emporia, KS, USA.
Singh, R. (2010). Beyond performance indicators: Managing customers’ library experience. Kansas Library 2010 Annual Conference, Apr 7-9, 2010, Wichita, KS, USA.
Singh, R. & Conroy, M. (2009). From awareness to partnership: Identifying library perceptions, opportunities and impacts. BC Library Conference 2009on Be Curious: Think, Share, Discover Apr 16-18, 2009, Burnaby, Canada.
Singh, R., & Conroy, M. (2008). Bowen Island Public Library assessment: Identifying perceptions, opportunities and impacts. School of Library, Archival and Information Studies Colloquium, The University of British Columbia, Nov 12, 2008, Vancouver, Canada.
Singh, R. (2008). What kind of connection exists between marketing attitudes and behaviour? A peep into the interacting landscape of the marketing and LIS world. Annual 2008 conference of CAIS/ACSI on Information Beyond Borders: LIS interacting with other disciplines, Jun 5-7, 2008, Vancouver, Canada. "http://www.cais-acsi.ca/proceedings/2008/singh_2008.pdf"
Singh, R., Walters, S., & McCreedy, V. (2008). Customers can’t be ignored: Strategies for service excellence. BC Library Conference on Off the Shelf and Out of the Box: Creativity in Libraries, Apr 17-19, Richmond, Canada, 33.