School of

Business

Marketing

Do the phrases "Just Do It," "I'm Lovin' It," and "Always Low Prices" make you think of specific products or companies? Are you interested in branding, research, and forming a cohesive message for organizations to present to the public? Then marketing is a good fit for you! Marketing involves looking at products and services and how to price them, promote them, and distribute them. A career in marketing will allow you to use your creativity to put your product or service in a competitive position in the marketplace. An ESU marketing degree will give you excellent preparation for marketing positions in all types of organizations. With a degree in Marketing, you have the choice of selecting from a variety of career options. According to the American Marketing Association, salaries for entry-level marketing positions are expected to rise much higher than the rate of inflation over the next several years as markets become increasingly competitive.