Specialty Items

“No matter what it is called, who does it, or where in the institution it is being done, universities are engaging in marketing,” wrote a marketing professor Richard Krachenberg in a 1972 Journal of Higher Education article.

Krachenberg went on to write that what universities called recruiting is a euphemism for advertising, financial aid is equivalent to product pricing, and revamping curriculum is the same as product development in the business world.

While some dislike the idea of marketing a university, it seems reasonable that name recognition can be positive for Emporia State University. Printing Services can help build name recognition through imprinted specialty items. We offer our expertise with the graphic identity standards and licensing issues to help you prevent costly errors on
these items.

We have a wide variety of specialty items available such as ESU rocks, pennants, scrapbooking kits and more. Give us a call for more information and pricing.

Last Updated June 7, 2007