Graphic Identity Standards For The World Wide Web
The resolution of the wordmark should be at minimum 72 dpi. All guidelines relating to sizing, placement, alteration, visibility, and use of the wordmark apply to the web.
For the web, the standard colors are black for text (HEX: 000000; R-0, G-0, B-0), blue (HEX: 007aa5) for links in default state, and dark blue on hover (HEX: 005580). Gold (HEX: #BB8D0A; R-187, G-141, B-11) where used. Web pages are not restricted to those colors alone, but all the images shown within this document should appear in either black and white or in color.
All typefaces used for text on the Emporia State University web are set to "Helvetica Neue, Helvetica, Arial, sans-serif.”