Basic steps to follow when using Emporia State University identifying marks on merchandise:
The official university mascot is Corky the Hornet as pictured in this guide. The Corky mascot is copyrighted, so any additions or alterations to the mascot must be approved by the artist Paul Edwards through Alumni Association Executive Director. The copyright symbol is included on Corky’s wing and cannot be moved without permission.
No other Hornet characters or images can be used to represent Emporia State University. No other mascots can be used in connection with Emporia State University.
The official typeface of the wordmark is Life Standard. Other typefaces are permissible on merchandise with approval from Marketing & Media Relations.
The official school colors are black and PMS 132 gold. It is preferred that the wordmark be printed in black or gold, but the university understands that this is not always feasible because of the various materials used for merchandise or because of fashion considerations, so exceptions are allowed.
For apparel, Vegas gold is acceptable if you are trying to match the university colors. Other colors are permissible if you are not trying to match the Emporia State University's black and gold.
For other merchandise, if PMS 132 gold cannot be used, please submit a sample to Marketing & Media Relations for approval. Other colors are acceptable if you are not trying to match the Emporia State University black and gold.
The seal cannot be used on any clothing or merchandise without permission from Marketing & Media Relations.
Secondary logos as defined in this guide are permissible as long as they are used only in conjunction with the Emporia State University wordmark. The secondary logos cannot stand alone on any product.
Specialty and promotional items include pens, pencils, magnets, napkins, bottles, mugs, cups, bags, pins, coolers, shirts, caps, hats, jackets, wrist bands, necklaces, bookmarks, clocks, calendars, notebooks, and many other items that can be imprinted on and either sold or given away. These items must follow the university graphic identity standards and licensing guidelines.