The New 150^th Anniversary Logo and Its Uses

In order to properly celebrate Emporia State University’s 150^th Anniversary, the university is implementing the new 150^th logo as the transition logo for all university communications. These communications include stationery (letterhead, envelopes and business cards as well as the key identifier and brand on the Emporia State webpages. This new logo will replace the Power E, which will still be associated with athletics. We continue to encourage the use of the Power E on promotional items, such as T-shirts and other novelty items. If you have plenty of Power E logo stationery on-hand, we encourage you to use these until February 13, 2013 and then order stationery with the new logo. This is a cost-saving action for departments and for the university.

The following section explains guidelines for the new logo’s proper use and provides information for the preparation of various types of printed and virtual materials used by our faculty, staff and students. These guidelines will assure proper and informed use of the logo. The Emporia State 150^th Anniversary logo will be in use until December 2013 as we honor the university’s past, present and future.

The Emporia State 150^th Anniversary Logo

It’s a momentous occasion when a university celebrates 150 years of teaching. We want everyone associated with or come in contact with the university to recognize our proud heritage. For these reasons, the 150^th Anniversary logo is appropriate for use on the university’s promotional and educational materials.

To ensure that this proud heritage is presented in a consistent fashion, the entire logo should be used as presented. However, for some purposes, the elements can be split into separate images as long as they are used together.

This will require that the new logo be used for approved purposes and that it should not be modified without approval.

Copies of the logo are available via the Logos and Images link on the left navigation.

Guidelines for Using the Emporia State University 150^th Anniversary Logo

To assure that the Emporia State logo be used effectively, please follow these guidelines:

1. Authorized Logo: The official Emporia State 150^th Anniversary logo should be reproduced as is and should not be redrawn, reproportioned or modified in any way.

1. Reproductions and Minimum Size: When reproducing the logo, it is best to select the size needed from page  rather than trying to enlarge or reduce it to fit. The logo should not be reproduced in sizes smaller than that which appears on the business card (1 5/8 inches tall), as shown in the Guidelines for Letterheads and Envelopes section of this manual. If you need additional advice, please contact the Director of Marketing and Media Relations or the Art Director.

1. Protected Area: When using the new logo, it is important that the area surrounding the logo remain free of type or imagery, so that nothing competes with the logo for the viewer’s attention. In order to ensure this, it is recommended that the entire logo should appear no closer than one-quarter inch to the edge of the paper or to any other typography or artwork, as shown in the example below.
   

1. Official Colors: Whenever possible, the logo should be reproduced in two colors, with the numbers “150” in gold (PMS 132) and the surrounding shield and seal in black. These colors and their use are noted below. It is also possible to print the logo entirely in black or gray.

1. Location of Logo on Official Emporia State Publications: The logo may appear at any location on the printed surface, although the back cover is preferred. For use in a full color publication, the two-color version of the logo should be used. The black only version is acceptable on one-color pieces.
2. Reverse Logo: In the event that the logo is to be used in reverse form against a dark background, use the artwork provided for reverse reproduction. It’s important not to use artwork from positive reproductions for reverses.

1. Accompanying Typefaces: The Golden Cockerel type family has been selected as the standard for the logotype “Emporia State University” because of its uniqueness. The logotype can be downloaded here. Brochures, catalogs, newsletters and other similar publications as well as use on the Web and in email or PowerPoint templates may require other typefaces. When this is the case, the secondary face chosen for text is Minion Pro. All these typefaces represent the classical image of a university that has been in existence for 150 years.

1. Other Uses of the Logo: Because other applications of the logo may be necessary from time to time (such as banners, T-shirts, bumper stickers, decals, coffee cups, etc.), it is recommended that you contact the Director of Marketing and Media Relations or the Art Director for advice before proceeding at 620-341-5177 or 620-341-6405.
2. In certain instances, the name of the organization or department may appear directly under the logo such as FOUNDATION, except on letterheads.

Unacceptable Uses for the Emporia State University 150^th Anniversary Logo 

1. Logo Use with Other Symbols: The official logo should not be used with any other logo or symbolic device of the university on the same page or surface.  If, however, another symbol is required please contact the Director of Marketing and Media Relations or the Art Director for an appropriate design.

1. Angle of Reproduction: In official applications, the logo should not be printed at an angle other than a right angle to the surface edge.

1. Overprinting: If possible, the logo should not be printed on top of a work of art, over a textured design, or on the top of other words. The protected area around the logo should rarely be encumbered with any other visual distractions.

Guidelines for Letterhead, Envelopes and Business Cards

A major application for the logo is on letterhead, envelopes and business cards. Each office’s Department Name, Campus Box number and address must appear on all letterhead and envelopes. Present stationery supplies, when depleted, should be replaced with the style of letterhead shown here, using the new logo, ordering enough supply to last until the end of 2013.

Letterhead, envelopes and business cards may be ordered through Business Affairs. 

1. Letterhead and Envelopes:To assure the continuation of the university’s policy of standardized letterheads, the following guidelines are recommended.
   1. Letterhead Sizes: The official letterhead should be printed on Wausau Royal Cotton 24# Writing Bright White, 25 percent rag bond in 8.5 x 11 inches.
   2. Departmental Envelopes: envelopes should be printed on No. 10 white 60# Accent Opaque envelopes.
   3. Ink Colors: Letterhead, departmental envelopes and business cards should be in the official Emporia State colors of black and PMS 132. Other types of envelopes (baronial, business reply and window)  can be printed black.  The business card back is printed in black only.
   4. Address Information: Department names (Sample 1) or individual names and titles (Sample 2) may appear on the letterhead as shown below. The order of the information should be as follows: 

School, Office or Department

Campus Box Number

1200 Commercial Street

Emporia, Kansas 66801

620-Telephone number

620-fax number

www.emporia.edu

 

With the exception of the telephone and fax number and the web address, the same address information should appear on the envelope as shown.

Letter margins should be as follows: from page top, 3”, from left and right .5”, from bottom 1”.

Department names or individual names and titles may appear on the letterhead as shown below.

 

1. Business Cards: Business cards should be printed 3.5 x 2 inches in the official black and gold (PMS 132) on Finch Bright White Smooth 80# cover Information on the card should be sets as shown in  Minion Pro and Helvetica Neue Light. The back of all business cards will have in black ink “Changing lives since 1863” and the QR code for www.emporia.edu.

1. Other symbols: It is recommended that no other symbols or devices appear on the letterhead, envelope or business cards.
2. Official Typeface: The name and title of the person or name of the major university department or office for which the letterhead is being printed should be set in Minion Pro. All address information should be set in Helvetica Neue Light.

Requests for alternatives to any of the above should be submitted to the Director of Marketing and Media Relations or to the Art Director.

Website Guidelines

Complete Website guidelines for the Web can be found on the dotCMS training site. Following is a quick reference.

Typography

Headings

All headings use Minion-Pro font-type declared as:

h1, h2, h3, h4, h5, h6 { font-family: "minion-pro", serif; }

Paragraphs

All paragraphs use Helvetica-Neue font-type declared as:

font-family: "Helvetica Neue",Helvetica,Arial,sans-serif; font-size: 14px;

Colors

Links

Links in default state use #007aa5 and #005580 on hover state. Declared as:

a { color: #007aa5;} a:hover { color: #0055880; text-decoration: underline; }

Text

All text color is set to black #000000 with the exception of H6 which is declared as:

H6 { color: #999999; font-size: 11px; text-transform: uppercase; }

Gold

The gold translation of the Pantone 132C for the Web is #BB8D0A used for the borders on the template.

Images

Images cannot be wider than 678px. This is the widest the template will accommodate. Any wider and the template would auto-resize the image down to fit. The exception to the rule is unless using lightbox. Lightbox images should not be wider than 800px.

Click on the image to see lightbox effect.

For any questions or comments regarding the Web please feel free to contact the University Webmaster.