The primary goal of this course is to give students the opportunity to integrate the functions of business by focusing on case problems with particular emphasis on long-range planning. The course is designed to develop conceptual skills through written and oral presentations, and to bridge the gap between theory and practice.

Prerequisite: Senior standing; all business core courses must be completed except that MG 423 must be taken prior to or concurrently; Requires permission to enroll from the Business Advising Office.