Marketing

MK 505. SPECIAL TOPICS IN MARKETING 1-3 HRS. (Prerequisite, junior, senior or graduate classification.) An experimental marketing course initiated by the marketing faculty or others with interest. The course will reflect new substantive trends that will enhance the students' skills and competitiveness. 1 28 505 0 0807 99

MK 521. SERVICES MARKETING 3 HRS. (Prerequisite, MK 360, Principles of Marketing.) This course integrates the problems and concerns of a services marketing network and will be of interest to students of both product and services marketing. Most product offerings have services that add value and must be marketed and managed in a different way than products. The course content is applied to the service marketer's context, and each student has the opportunity to assist the service marketer and the service marketer helps the student understand the "real world" issues.

MK 820. LOGISTICS MANAGEMENT 3 HRS (Prerequisites, MK 360 and graduate standing.) This course will take a systems management approach to the design of logistics functions. Emphasis will be placed on the use of logistics as a means to create a sustainable competitive advantage. Students will be asked to analyze the development of micro and macro logistics systems using both qualitative and quantitative techniques.

MK 833. GLOBAL MARKETING STRATEGIES 3 HRS. (Prerequisites, MK 360 and graduate standing.) This course will examine the globalization of the marketing environment and the resultant changes in marketing activities. Emphasis will be placed on both a strong cultural understanding of global markets and strategic marketing planning.

MK 864. MARKETING MANAGEMENT 3 HRS. The tasks of marketing are reviewed and analyzed within the context of a cross-functional and a marketing-oriented organization. Emphasis is placed on the dynamic environment of the organization and of marketing with the intent to recognize, understand, and integrate changes into the marketing process. Students are required to engage in critical thinking and expository writing.

Last Updated April 17, 2007