Fall 2015 Catalog
(15 Hours Required)**
|MK 301*||Principles of Marketing||3|
|MK 451*||Consumer Behavior||3|
|Select three courses from the following:|
|MK 430*||Retail Management||3|
|MK 433*||International Marketing||3|
|MK 453*||Marketing Research||3|
|MK 455*||Personal Selling||3|
|MK 460*||Sales Management||3|
|MK 462*||Integrated Marketing Communication||3|
|MK 505*||Special Topics in Marketing||3|
|MK 510*||Marketing Analytics||3|
|MK 521*||Services Marketing||3|
|MK 530*||Electronic Marketing||3|
|BE 303*||Multi-Media Applications||3|
* Students minoring in Marketing must earn a minimum of a “C” grade in all Marketing minor courses to fulfill program requirements.
Courses numbered 300 or above in the School of Business are designed for upper-level students. Junior standing is a prerequisite for all courses numbered 300 or above in the School of Business. Junior standing is defined as having completed a minimum of 60 semester credit hours.
**A Marketing Minor is awarded to students who complete the prescribed credit as indicated above. Three of these credit hours are part of the Business Core. A major in the School of Business will need only four additional courses to complete the Marketing Minor.
Note: Any transfer student receiving a minor in Marketing at ESU must have a minimum of nine (9) credit hours of upper-level work in Marketing at Emporia State University.
Note: All prerequisites must be met. Students seeking a Marketing Minor are strongly urged to discuss their course choices with a marketing faculty member to gain a better understanding of the content of available marketing courses with respect to the needs and interests of the individual student.