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Marketing Minor Requirements
DEPARTMENT OF BUSINESS ADMINISTRATION AND EDUCATION
(15 Hours Required)*
| Course | Name | Hours | |
| MK 301 | Principles of Marketing |
3
|
|
| MK 451 | Consumer Behavior |
3
|
|
| Select three courses from the following: | |||
| MK 420 | Marketing Logistics |
3
|
|
| MK 433 | International Marketing |
3
|
|
| MK 453 | Marketing Research |
3
|
|
| MK 455 | Personal Selling |
3
|
|
| MK 460 | Sales Management |
3
|
|
| MK 462 | Promotional Management |
3
|
|
| MK 464 | Marketing Management |
3
|
|
| MK 505 | Special Topics in Marketing |
3
|
|
| MK 521 | Services Marketing |
3
|
|
|
Total Hours
|
15
|
||
Courses numbered 300 or above in the School of Business are designed for upper-level students. Junior standing is a prerequisite for all courses numbered 300 or above in the School of Business. Junior standing is defined as having completed a minimum of 60 semester credit hours.
Only students who are pursuing a Bachelor of Science in Business degree or a Bachelor of Science in Education - Business Education degree are permitted to take more than 30 credit hours of business courses. This limitation applies to a non-business degree student even though the student is pursuing a minor in the School of Business. For more information, students should visit with their advisor.
*A Marketing Minor is awarded to students who complete the prescribed credit as indicated above. Three of these credit hours are part of the Business Core. A major in the School of Business who elects a marketing minor will need only four additional courses to complete the Marketing Minor.
Note: Any transfer student receiving a minor in Marketing at ESU must have a minimum of fifteen (15) credit hours of upper-level work in Marketing at Emporia State University.
Note: All prerequisites must be met. Students seeking a Marketing Minor are strongly urged to discuss their course choices with a marketing faculty member to gain a better understanding of the content of available marketing courses with respect to the needs and interests of the individual student.
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Dr. Jack Sterrett, Chair
Campus Box 4058
Emporia State University
1200 Commercial St.
Emporia, KS 66801-5087
620-341-5345
E-mail: Linda Orear

