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Mr. Larry Falcetto
Associate Professor of Accounting
Interim Chair
School of Business
620-341-5345
lfalcett@emporia.edu

Marketing Minor Requirements

DEPARTMENT OF BUSINESS ADMINISTRATION AND EDUCATION

(15 Hours Required)*

  Course Name Hours
  MK 301 Principles of Marketing
3
  MK 451 Consumer Behavior
3
 
Select three courses from the following:
  MK 420 Distribution Management 
3
MK 430 Retail Management 
3
  MK 433 International Marketing
3
  MK 453 Marketing Research
3
  MK 455 Personal Selling
3
  MK 460 Sales Management
3
  MK 462 Promotional Management
3
  MK 464 Marketing Management
3
  MK 505 Special Topics in Marketing
3
  MK 521 Services Marketing
3
MK 530 Electronic Marketing 
3
   
Total Hours
15

Courses numbered 300 or above in the School of Business are designed for upper-level students. Junior standing is a prerequisite for all courses numbered 300 or above in the School of Business. Junior standing is defined as having completed a minimum of 60 semester credit hours.

Only students who are pursuing a Bachelor of Science in Business degree or a Bachelor of Science in Education - Business Education degree are permitted to take more than 30 credit hours of business courses. This limitation applies to a non-business degree student even though the student is pursuing a minor in the School of Business. For more information, students should visit with their advisor. 

*A Marketing Minor is awarded to students who complete the prescribed credit as indicated above. Three of these credit hours are part of the Business Core. A major in the School of Business who elects a marketing minor will need only four additional courses to complete the Marketing Minor.

Note: Any transfer student receiving a minor in Marketing at ESU must have a minimum of fifteen (15) credit hours of upper-level work in Marketing at Emporia State University.

Note: All prerequisites must be met. Students seeking a Marketing Minor are strongly urged to discuss their course choices with a marketing faculty member to gain a better understanding of the content of available marketing courses with respect to the needs and interests of the individual student.