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Dr. Shawn Keough
Chair of the Faculty
Emporia State University
EMPORIA STATE UNIVERSITY
SCHOOL OF BUSINESS
Integrated Marketing Communication Minor
Fall 2015 Catalog
(18 Hours Required)**
|___ MK 301*||Principles of Marketing||3|
|___ BE 303*||Multimedia Applications for Business||3|
|___ MK 462*||Integrated Marketing Communication||3|
|Select three courses from the following:|
|___ SP 305*||Principles of PR||(3)|
|___ SP 405*||Case & Campaign||(3)|
|___ SP 355*||PR Writing||(3)|
|(Substitutions of the above Communication courses are possible)|
|___ AR 102*||2-Dimentional Design||(3)|
|___ AR 240*||Graphic Design Process||(3)|
|___ AR 340*||Graphic Design Systems||(3)|
* Students minoring in Integrated Marketing Communication must earn a minimum of a “C” grade in all Integrated Marketing Communication minor courses to fulfill program requirements.
Courses numbered 300 or above in the School of Business are designed for upper-level students. Junior standing is a prerequisite for all courses numbered 300 or above in the School of Business. Junior standing is defined as having completed a minimum of 60 semester credit hours.
**An Integrated Marketing Communication Minor is awarded to students who complete the prescribed credit as indicated above. Three of these credit hours are part of the Business Core. A major in the School of Business will need only four additional courses to complete the Integrated Marketing Communication Minor.
Note: Any transfer student receiving a minor in Integrated Marketing Communication at ESU must have a minimum of nine (9) credit hours of upper-level work in Integrated Marketing Communication at Emporia State University.
Note: All prerequisites must be met. Students seeking an Integrated Marketing Communication Minor are strongly urged to discuss their course choices with a marketing faculty member to gain a better understanding of the content of available integrated marketing communication courses with respect to the needs and interests of the individual student.