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Dr. Shawn Keough
Assistant Professor 
Chair of the Faculty
Emporia State University



Integrated Marketing Communication Minor
Fall 2015 Catalog

(18 Hours Required)**

Course Number Name  Hours
___ MK 301* Principles of Marketing 3
___ BE 303* Multimedia Applications for Business 3
___ MK 462* Integrated Marketing Communication 3
Select three courses from the following:
___ SP 305* Principles of PR (3)
___ SP 405* Case & Campaign (3)
___ SP 355* PR Writing (3)
(Substitutions of the above Communication courses are possible)
___ AR 102* 2-Dimentional Design (3)
___ AR 240* Graphic Design Process (3)
___ AR 340* Graphic Design Systems (3)

* Students minoring in Integrated Marketing Communication must earn a minimum of a “C” grade in all Integrated Marketing Communication minor courses to fulfill program requirements.

Courses numbered 300 or above in the School of Business are designed for upper-level students.  Junior standing is a prerequisite for all courses numbered 300 or above in the School of Business.  Junior standing is defined as having completed a minimum of 60 semester credit hours.

**An Integrated Marketing Communication Minor is awarded to students who complete the prescribed credit as indicated above.  Three of these credit hours are part of the Business Core.  A major in the School of Business will need only four additional courses to complete the Integrated Marketing Communication Minor.

Note:  Any transfer student receiving a minor in Integrated Marketing Communication at ESU must have a minimum of nine (9) credit hours of upper-level work in Integrated Marketing Communication at Emporia State University.

Note:  All prerequisites must be met.  Students seeking an Integrated Marketing Communication Minor are strongly urged to discuss their course choices with a marketing faculty member to gain a better understanding of the content of available integrated marketing communication courses with respect to the needs and interests of the individual student.