School of Business - Integrated Marketing Communication Minor

Fall 2015 Catalog

18 Credit Hours Required**

Required Courses: (18 Credit Hours) Hours
MK 301* Principles of Marketing 3
BE 303* Multimedia Applications for Business 3
MK 462* Integrated Marketing Communication 3
 
Choose three courses from the following:
SP 305* Principles of PR 3
SP 405* Case & Campaign 3
SP 355* PR Writing 3
AR 102* 2-Dimentional Design 3
AR 240* Graphic Design Process 3
AR 340* Graphic Design Systems 3
 
* Students minoring in Integrated Marketing Communication must earn a minimum of a “C” grade in all Integrated Marketing Communication minor courses to fulfill program requirements.
 
**An Integrated Marketing Communication Minor is awarded to students who complete the prescribed credit as indicated above.  Three of these credit hours are part of the Business Core.  A major in the School of Business will need only four additional courses to complete the Integrated Marketing Communication Minor.
 

Note: Courses numbered 300 or above in the School of Business are designed for upper-level students.  Junior standing is a prerequisite for all courses numbered 300 or above in the School of Business.  Junior standing is defined as having completed a minimum of 60 semester credit hours.

Note:  Any transfer student receiving a minor in Integrated Marketing Communication at ESU must have a minimum of nine (9) credit hours of upper-level work in Integrated Marketing Communication at Emporia State University.

Note:  All prerequisites must be met.  Students seeking an Integrated Marketing Communication Minor are strongly urged to discuss their course choices with a marketing faculty member to gain a better understanding of the content of available integrated marketing communication courses with respect to the needs and interests of the individual student.