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Minor Integrated Marketing Communication


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Mr. Larry Falcetto
Associate Professor of Accounting
Interim Chair
School of Business
620-341-5345
lfalcett@emporia.edu

EMPORIA STATE UNIVERSITY

SCHOOL OF BUSINESS

Integrated Marketing Communication Minor
Fall 2014 Catalog

(18 Hours Required)**

Course Number Name  Hours
___ MK 301* Principles of Marketing 3
___ BE 303* Multimedia Applications for Business 3
___ MK 462* Promotional Management 3
Select three courses from the following:
___ SP 305* Principles of PR (3)
___ SP 405* Case & Campaign (3)
___ SP 355* PR Writing (3)
___ AR 102* 2-Dimentional Design (3)
___ AR 240* Graphic Design Process (3)
___ AR 340* Graphic Design Systems (3)
9
TOTAL HOURS 15

 * Students minoring in Integrated Marketing Communication must earn a minimum of a “C” grade in all Integrated Marketing Communication minor courses to fulfill program requirements.

Courses numbered 300 or above in the School of Business are designed for upper-level students. Junior standing is a prerequisite for all courses numbered 300 or above in the School of Business. Junior standing is defined as having completed a minimum of 60 semester credit hours.

Only students who are pursuing a Bachelor of Science in Business degree or a Bachelor of Science in Education – Business Education degree are permitted to take more than 30 credit hours of business courses. This limitation applies to a non-business degree student even though the student is pursuing a minor in the School of Business. For more information, students should visit with their advisor. Students can also contact the School of Business advisor in Cremer Hall 207 or by calling 620-341-5523.

**An Integrated Marketing Communication Minor is awarded to students who complete the prescribed credit as indicated above. Three of these credit hours are part of the Business Core. A major in the School of Business will need only four additional courses to complete the Integrated Marketing Communication Minor.

Note: Any transfer student receiving a minor in Integrated Marketing Communication at ESU must have a minimum of nine (9) credit hours of upper-level work in Integrated Marketing Communication at Emporia State University.

Note: All prerequisites must be met. Students seeking an Integrated Marketing Communication Minor are strongly urged to discuss their course choices with a marketing faculty member to gain a better understanding of the content of available integrated marketing communication courses with respect to the needs and interests of the individual student.

Note: MK 301 – Principles of Marketing is a pre-requisite for all other Integrated Marketing Communication classes.

Rev: 9/25/13