School of Business - Integrated Marketing Communication Minor
Fall 2015 Catalog
18 Credit Hours Required**
|Required Courses: (18 Credit Hours)||Hours|
|MK 301*||Principles of Marketing||3|
|BE 303*||Multimedia Applications for Business||3|
|MK 462*||Integrated Marketing Communication||3|
|Choose three courses from the following:|
|SP 305*||Principles of PR||3|
|SP 405*||Case & Campaign||3|
|SP 355*||PR Writing||3|
|AR 102*||2-Dimentional Design||3|
|AR 240*||Graphic Design Process||3|
|AR 340*||Graphic Design Systems||3|
|* Students minoring in Integrated Marketing Communication must earn a minimum of a “C” grade in all Integrated Marketing Communication minor courses to fulfill program requirements.|
|**An Integrated Marketing Communication Minor is awarded to students who complete the prescribed credit as indicated above. Three of these credit hours are part of the Business Core. A major in the School of Business will need only four additional courses to complete the Integrated Marketing Communication Minor.|
Note: Courses numbered 300 or above in the School of Business are designed for upper-level students. Junior standing is a prerequisite for all courses numbered 300 or above in the School of Business. Junior standing is defined as having completed a minimum of 60 semester credit hours.
Note: Any transfer student receiving a minor in Integrated Marketing Communication at ESU must have a minimum of nine (9) credit hours of upper-level work in Integrated Marketing Communication at Emporia State University.
Note: All prerequisites must be met. Students seeking an Integrated Marketing Communication Minor are strongly urged to discuss their course choices with a marketing faculty member to gain a better understanding of the content of available integrated marketing communication courses with respect to the needs and interests of the individual student.