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Major Requirements
B.S. in Business - Marketing
Advisement Checklist
F = Fall
S = Spring
| I. | UNIVERSITY GENERAL EDUCATION PROGRAM | 48 | ||
| II. | BUSINESS CORE | 36 | ||
| III. | MARKETING MAJOR COURSES-27 hours | |||
| A. Required Courses: | ||||
| MK 451 | Consumer Behavior | 3 | ||
| MK 453 | Marketing Research | 3 | ||
| MK 464 | Marketing Strategy | 3 | ||
| 9 | ||||
| B. Select a minimum of 18 hours from the following: | ||||
| MK 420 | Marketing Logistics | 3 | ||
| MK 433 | International Marketing | 3 | ||
| MK 455 | Personal Selling | 3 | ||
| MK 460 | Sales Management | 3 | ||
| MK 462 | Promotional Management | 3 | ||
| MK 521 | Services Marketing | 3 | ||
| EC 305 | Intermediate Microeconomics | 3 | ||
| BC 550 | International Economics | 3 | ||
| Other related business or non-business course* | 3 | |||
| 18 | ||||
| IV. | ELECTIVES (13 hours) | 13 | ||
| TOTAL REQUIRED FOR GRADUATION | 124 | |||
Please see your advisor for assistance and course selection that best complements your learning or career goals.
A minimum of 62 hours of the 124 hours needed for graduation must be in non-business courses. For this computation, up to 9 hours of economics and 6 hours of statistics are considered to be non-business.
Major Requirements
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Dr. Jack Sterrett, Chair
Campus Box 4058
Emporia State University
1200 Commercial St.
Emporia, KS 66801-5087
620-341-5345
E-mail: Linda Orear