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Dr. Shawn Keough
Assistant Professor 
Chair of the Faculty
Emporia State University
620-341-5345
skeough@emporia.edu

Major Requirements

 

B.S. in Business - Marketing
Advisement Checklist

Fall 2015 Catalog

F = Fall
S = Spring

I. UNIVERSITY GENERAL EDUCATION PROGRAM   48-55
       
II. BUSINESS CORE   42
         
III. MARKETING MAJOR COURSES-24 hours    
  A. Required Courses -15 hours:  
  MK 451 Consumer Behavior 3  
  MK 453 Marketing Research 3  
MK 462 Integrated Marketing Communication 3
  MK 464 Marketing Management 3  
MK 530 Electronic Marketing 3
        15
  B. Select a minimum of 9 hours from the following:  
  MK 430 Retail Management 3  
  MK 433 International Marketing 3  
  MK 455 Personal Selling 3  
  MK 460 Sales Management 3  
  MK 510 Marketing Analytics 3  
MK 521 Services Marketing
  BC 450 Concepts of International Economics 3  
  FI  303 Personal Financial Planning 3  
  IS 373 Principles of Electronic Commerce 3  
MG 370 Small Business Management 3
   * Other Marketing-related course (EC 305, EC 306, SP 332, SP 305, PY 333) 3  
        9
IV. ELECTIVES (3-10 hours) 3-10
         
  TOTAL REQUIRED FOR GRADUATION   124

Minimum of "C" grade required.

Please see your advisor for assistance and course selection that best complements your learning or career goals.

A minimum of 45 hours of upper division (300 level or above) courses are required.