Major Requirements

 

B.S. in Business - Marketing
Advisement Checklist

F = Fall
S = Spring

I. UNIVERSITY GENERAL EDUCATION PROGRAM   48
         
II. BUSINESS CORE   36
         
III. MARKETING MAJOR COURSES-27 hours    
  A. Required Courses:  
  MK 451 Consumer Behavior 3  
  MK 453 Marketing Research 3  
  MK 464 Marketing Strategy 3
        9 
  B. Select a minimum of 18 hours from the following:  
  MK 420 Marketing Logistics 3  
  MK 433 International Marketing 3  
  MK 455 Personal Selling 3  
  MK 460 Sales Management 3  
  MK 462 Promotional Management 3  
  MK 521 Services Marketing  3  
  EC 305 Intermediate Microeconomics 3  
  BC 550 International Economics 3  
    Other related business or non-business course* 3
        18 
IV. ELECTIVES (13 hours) 13
         
  TOTAL REQUIRED FOR GRADUATION   124

Please see your advisor for assistance and course selection that best complements your learning or career goals.

A minimum of 62 hours of the 124 hours needed for graduation must be in non-business courses. For this computation, up to 9 hours of economics and 6 hours of statistics are considered to be non-business.

Major Requirements

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Ronald D Freeze
Associate Professor of Information Systems
Interim Chair
Emporia State University
620-341-5685
rfreeze@emporia.edu