Marketing Career Opportunities


The marketing major provides an educational foundation for a career as a marketing professional. Some of the careers available, as well as their average starting salary, include:

Marketing Coordinator: $ 48,816

Manages the promotion and direction of the marketing or service activities, improvement of company's product image, market data, and information.  Inspects property to ascertain condition and estimate market value. Investigates market conditions and facilities to determine time, place, type of sale, and whether items shall be sold individually or in lots. Manages and coordinates representatives who may call on existing or potential customers.  (CBsalary.com)

Marketing Specialist: $ 40,333

Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.  (CBsalary.com)

Marketing Assistant: $ 36,426  

Assists Marketing Manager in the promotion and direction of the marketing or service activities, improvement of organization's product image, market data, and information. Supports a broad range of marketing activities and/or promotes sales and creates goodwill for organization's products or services among customers or prospects. Calls on existing or potential customers. Ensures that representatives are kept informed of changes in territories that might affect product sales or services. Makes forecasts on anticipated market sales. Submits reports of sales activity and maintains records. Supports advertising programs and communication programs designed to promote products or services. (CBsalary.com)

The School of Business faculty members often work together with Career Services to help you find a job. Many business firms and government agencies annually send recruiters to campus to interview our graduates.

Faculty members also work with you on locating job information and preparing for job searches and interviews.

Major Requirements

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Minor Requirements

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Career Opportunities

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Ronald D Freeze
Associate Professor of Information Systems
Interim Chair
Emporia State University
620-341-5685
rfreeze@emporia.edu