|
Marketing Minor Requirements
(15 Hours Required)*
| Course | Name | Hours | |
| MK 360 | Principles of Marketing |
3 | |
| MK 451 | Consumer Behavior |
3 | |
| Select three courses from the following: | |||
| MK 420 | Marketing Logistics |
3 | |
| MK 433 | International Marketing |
3 | |
| MK 453 | Marketing Research |
3 | |
| MK 460 | Sales Management |
3 | |
| MK 463 | Promotional Marketing |
3 | |
| MK 464 | Marketing Strategy |
3 | |
| MK 505 | Special Topics in Marketing |
3 | |
| MK 521 | Services Marketing |
3 | |
|
Total Hours |
15 | ||
Courses numbered 300 or above in the School of Business are designed for upper-level students. Junior standing is a prerequisite for all courses numbered 300 or above in the School of Business. Junior standing is defined as having completed a minimum of 60 semester credit hours.
Only students who are pursuing a Bachelor of Science in Business degree or a Bachelor of Science in Education – Business Education degree are permitted to take more than 30 credit hours of business courses. This limitation applies to a non-business degree student even though the student is pursuing a minor in the School of Business. For more information, students should visit with their advisor. Students can also contact the School of Business advisor in Cremer Hall 207 or by calling 620-341-5523.
*A Marketing Minor is awarded to students who complete the prescribed credit as indicated above. Three of these credit hours are part of the Business Core. A major in the School of Business will need only four additional courses to complete the Marketing Minor.
Note: Any transfer student receiving a minor in Marketing at ESU must have a minimum of fifteen (15) credit hours of upper-level work in Marketing at Emporia State University.
Note: All prerequisites must be met. Students seeking a Marketing Minor are strongly urged to discuss their course choices with a marketing faculty member to gain a better understanding of the content of available marketing courses with respect to the needs and interests of the individual student.