We're Empowered by E!
Drive through some of the state’s metropolitan areas, hop on the World Wide Web, or channel-surf your television, and chances are you’ll see Emporia State University’s new marketing campaign at work.
“‘Empowered by E’ will separate Emporia State University from its competitors and strengthen the ESU brand in the minds of prospective students, their parents and other stakeholders,” said Bill Noblitt, ESU’s director of marketing and media relations. The marketing campaign builds on the Power E logo and is part of the university’s strategic plan, Engaging Excellence.
“What do we mean by ‘Empowered by E’?” asked Dr. Michael R. Lane, ESU president, as he unveiled the campaign at the university’s Spring General Assembly in January. “We mean the power to change lives for the better,” said Lane.
Eye-catching billboard displays are already spreading the message along high-traffic routes in Johnson County, Topeka and Wichita, key areas for enrollment growth. Television commercials will air on stations in those same markets this
“The most significant advantage offered by Emporia State University is the faculty and staff who are here and believe in the quality of this institution and the education students receive here,” said Lane as he introduced a video using images of faculty, staff and students in action coupled with keywords describing the ESU experience.