COMMON ADVERTISING APPEALS

Profit Lets consumers know whether the product will save them money, make them money, or keep them from losing money

Health Appeals to those who are body-conscious or who want to be healthy

Love or Is used often in selling cosmetics and perfumes

Romance

Fear Can center around social embarrassment, growing old, or losing one's health; because of its power, requires advertiser to exercisecare in execution

Admiration Is the reason that celebrity spokespeople are used so often in advertising

Convenience Is often used for fast-food restaurants and microwave foods

Fun and Are the key to advertising vacations, beer, amusement parks, and more

Pleasure

Vanity and Are used most often for expensive or conspicuous items such as cars

Egotism and clothing

Environmental Centers around protecting the environment and being considerate of

Consciousness others in the community